10 marketers worth learning from

Marketing changes quickly, and much of what gets shared online is recycled tactics with a short shelf life. The people below are different. Each has shaped how the industry thinks about brand, search, paid media or growth, and each is worth following for the long term.

Seth Godin

Author of more than 20 books, including Purple Cow, This Is Marketing and Tribes. Godin's daily blog has run for decades and remains one of the clearest voices on what marketing is actually for: creating change for the people you serve.

Gary Vaynerchuk

Entrepreneur, author and chairman of VaynerX. Vaynerchuk built his reputation by spotting shifts in attention early, from online video to social platforms, and remains a strong voice on content, attention and brand building.

Rand Fishkin

Co-founder of Moz and later SparkToro. Fishkin popularised SEO education through Whiteboard Friday, and now focuses on audience research and the case for marketing beyond search and paid ads.

Brian Dean

Founder of Backlinko. Dean's detailed, practical guides on SEO and content have become reference material for marketers learning how to earn rankings.

Neil Patel

Co-founder of NP Digital. Patel's blog and video content cover almost every area of digital marketing, from SEO to paid acquisition, and make complex topics accessible to beginners.

Barry Schwartz

Founder of Search Engine Roundtable. Schwartz tracks search engine updates and industry changes closely, making him one of the fastest sources for what's changing in search.

Danny Sullivan

Google's Search Liaison and a co-founder of Search Engine Land. Sullivan explains how Google Search works and shares updates directly from inside the company.

Jon Loomer

One of the most respected educators on Meta advertising. Loomer goes deep on how the platform actually works, from targeting and measurement to campaign structure, and is invaluable for anyone running paid social.

Larry Kim

Founder of WordStream, one of the best-known search marketing platforms, and later of chat marketing company MobileMonkey. Kim is known for data-driven insights on paid search and conversational marketing.

Matthew Barby

Former Global Head of Growth & SEO at HubSpot and an experienced growth adviser. Barby shares practical thinking on SEO, growth and building marketing teams.

How to learn from them

Following experts is useful only if it changes how you work. Pick two or three whose thinking fits your current challenges, read them deeply rather than skimming everyone, and test what you learn against your own data. The best marketers don't copy tactics. They borrow principles and adapt them to their market.

A version of this article first appeared on muhammadeltiti.com.