A 5-day challenge funnel that returned 1,200% on ad spend

The bottleneck

The business had a strong reputation but no repeatable system for selling its online course. It needed a clear growth strategy, deeper awareness of the offer, a membership platform to deliver the course, and performance marketing that turned attention into sales.

What we changed

• Designed a 5-day challenge as the lead magnet: five daily tasks that helped junior and aspiring makeup artists start building a profitable business.
• Ran the challenge in a private community with a live lesson every day, so participants experienced the teaching before being asked to buy.
• Added a chatbot that notified members every time a live lesson started, which drove engagement rates up sharply.
• Moved the full course onto a membership e-learning platform and ran all paid acquisition behind it.

The result

• Reached more than 9,000 makeup artists.
• 616 registrations for the challenge.
• A 6% close rate from challenge to full course.
• 1,200% return on ad spend.