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Silicon Valley Data Analytics Company · Data analytics · Middle East
2,600 qualified B2B leads from banking and healthcare in six months
A Silicon Valley data analytics company needed to reach a narrow, senior audience in a region where it had little brand awareness.
In short: BOOST helped a Silicon Valley data analytics company (Data analytics · Middle East) achieve 2,600 B2B leads in 6 months and 600+ webinar registrations.
2,600B2B leads in 6 months
600+Webinar registrations
2Priority sectors: banking & healthcare
The bottleneck
The target buyers were data analytics specialists and IT managers in Middle East banking and healthcare. It's a small, senior and hard-to-reach audience, and the company needed both awareness and qualified pipeline in the region.
What we changed
- Built a webinar series around the specific pain points of data and IT leaders in banking and healthcare, positioning the client as the expert in the room.
- Ran targeted LinkedIn InMail campaigns to invite the exact roles to the webinars and supporting content.
- Created lead magnets, including whitepapers and eBooks, on sector challenges to capture contacts between webinars.
- Launched search campaigns on data analytics keywords in both sectors, and used customer success stories to build trust.
The result
- 2,600 data and IT decision makers reached and converted into leads in six months.
- 600+ webinar registrations.
- Strong brand awareness built in two priority sectors where the company was previously unknown.
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