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International Development Bank · Development finance · Egypt
2,680 leads and 3.4x online registrations for a development bank
An international development bank needed more businesses to find, register for and complete its online support programmes.
In short: BOOST helped an international development bank (Development finance · Egypt) achieve 2,680 leads generated and 3.4x online registrations.
2,680Leads generated
3.4xOnline registrations
2.9xModule completions
The bottleneck
Before BOOST, the bank had not engaged consistently with growth marketing. It needed a partner to create content, target the right beneficiaries and build campaigns that delivered online registrations and applications for its services.
What we changed
- Drove qualified traffic to the bank's online services with registration as the single goal.
- Improved registration conversion rates across the funnel.
- Used remarketing to bring back interested visitors who hadn't registered yet.
- Expanded reach with lookalike and custom audiences built from real registrants.
- Ran webinars to promote the programmes and drafted email sequences to keep users progressing.
The result
- Registrations grew from 267 to 914.
- Module completions grew from 169 to 485.
- Unique users completing modules grew from 62 to 145.
- 261 webinar registrations and 15,000+ clicks for a flagship venture programme.
- 198,000 engagements on programme content.
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