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Leading Beauty Retail Chain · Beauty retail chain · MENA
Making ecommerce pull its weight for a leading beauty retail chain
One of the region's largest beauty retailers had a strong store network and an online channel that underperformed it.
In short: BOOST helped a leading beauty retail chain (Beauty retail chain · MENA) achieve 8X return on ad spend and +54% online orders.
8XReturn on ad spend
+54%Online orders
~2xROAS improvement
The bottleneck
The retailer wanted to grow online sales while improving conversion rates, basket size and return on ad spend, across multiple markets.
What we changed
- Built an end-to-end ecommerce acquisition funnel across markets.
- Tightened targeting using behavioural and demographic signals.
- Launched Google Search prospecting campaigns to capture existing demand.
- Used dynamic catalogue ads to recover cart abandoners.
- Delivered a set of conversion rate recommendations for the store, and ran rigorous creative testing to find winners.
The result
- Return on ad spend reached 8X.
- Online orders grew 54%.
- ROAS improved by close to 2x versus the starting point.
- Store conversion rates improved.
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