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Fintech Platform · Employee financial wellness · Egypt
1,950 B2B leads from HR decision makers in six months
A fast-growing fintech needed HR and benefits leaders at large employers to trust a brand they had never heard of.
In short: BOOST helped a fintech platform (Employee financial wellness · Egypt) achieve 1,950 B2B leads in 6 months and 780 webinar registrations.
1,950B2B leads in 6 months
780Webinar registrations
4,700HR professionals reached
The bottleneck
The buyers were HR and benefits teams at employers with 500+ staff. Reaching them was only half the problem: the brand was new, so it had to capture their attention, educate them on the product and earn credibility at the same time.
What we changed
- Built a LinkedIn prospecting system: organic connections with decision makers, followed by messages and emails offering high-converting lead magnets.
- Launched an "HR Masterclass" webinar series promoted on paid social to generate HR leads and build relationships.
- Produced explainer videos that answered the most common questions before sales ever got involved.
- Wrote email sequences and automation for nurturing, and ran a high-frequency remarketing programme with authority content across platforms.
- Designed a sales page built to convert bottom-of-funnel visitors into appointments and call-backs.
The result
- 1,950 B2B leads and LinkedIn connections in six months.
- 780 webinar registrations.
- 4,700 HR professionals reached with video and authority content.
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