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Global Kidswear Brand · Kidswear retail · Egypt
12.5X ROAS for a global kidswear brand in under 30 days
The local operation of one of the world's fastest-growing children's fashion brands needed to build online growth from scratch.
In short: BOOST helped a global kidswear brand (Kidswear retail · Egypt) achieve 12.5X return on ad spend and +124% ROAS increase.
12.5XReturn on ad spend
+124%ROAS increase
<30 daysTime to result
The bottleneck
The brand had only started on paid channels a few months earlier. It wasn't getting the scale or return it needed, and customer acquisition costs were making online economics hard to justify.
What we changed
- Ran a series of rapid experiments across channels, audiences and brand messaging to learn how customers moved through the funnel.
- Built audience profiles from past customers and their brand affinities.
- Locked the winning combinations into a stable acquisition funnel, then scaled it.
The result
- ROAS rose to 12.5X.
- ROAS increased 124% in under 30 days.
- Customer acquisition costs dropped sharply.
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