Ling Makeup

How Ling used a 5-day challenge funnel to generate more than 1200% ROI on her marketing spending

Ling is an award-winning makeup artist and bestselling author who owns a leading makeup coaching business out of BC Canada.

Services Performed

Performance marketing - funnel building - optimizations - landing pages - webinars




ROI on Ad Spending


Makeup artists

Client needs and challenges

Set a clear and proven strategy for growing her online programs

Grow Ling's reach and drive deep awareness about her offering

Digitalize her online course on a memberships site e-learning platform

Run all the performance marketing generating sales for her online course

Our Approach

Our customer acquisition strategy for Ling's program was built around designing a 5 day challenge that would act as a lead magnet attracting junior and aspiring makeup artists and introducing them to 5 daily tasks to start establishing and designing a highly profitable makeup business. The challenge was run in a closed Facebook group with Ling doing Live lessons every day for 5 daily tasks. We incorporated a chatbot for notifying the members of the group every time Ling went live hence increasing the engagement rates drastically.


The tactic worked very well since many of the course members got a chance to learn a lot from Ling and hence had confidence in her full course and her knowledge and authority

  • Reaching more than 9,000 Makeup artists
  • 616 Registrations for the challenge
  • 6% closing rate
  • %1200 ROI on ad spending


Don't take our word for it, take theirs!

Here is a select group of testimonials from some of our partners

"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."

Mostafa Ashour
CEO at Nowpay

"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "

Mariam Morcos
eCommerce Manager

"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"

Noha Sadek
Analyst EBRD

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