Nowpay
February 2021

Partnering with Nowpay to bring financial wellness to every Egyptian generating 1,950 B2B Leads

A B2B lead generation and authority building strategy for HR and Benefits departments using LinkedIn outreach, Webinars, Video marketing, Email sequences, and omnipresence.

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Services Provided

B2B Lead Generation - Lead nurturing - Content strategy - Webinars - LinkedIn lead gen - Landing page building

Channels

Facebook - LinkedIn - Whatsapp

Leads

1,950
B2B Leads Generated in 6ms

Webinars

780
Webinar Registrations

Client Challenge and Needs

Nowpay is a highly innovative fintech solution offering employees salary advances with zero cost on the employer.

Nowpay needed to reach out to decision makers in such a market who are usually the benefits and HR teams of large scale employers with over 500 employees.

A major pain was not just to reach such a target market but to be able to digitally grab their attention, engage and educate them on the solution while positioning the relatively new brand as a well trusted credible entity.

Our Approach

  1. We developed for the client a prospecting strategy using LinkedIn outreach, this involved connecting with the decision makers organically on LinkedIn and then messaging and emailing them with high converting lead magnets.
  2. We developed a series on webinars dubbed "HR Masterclass Series" geared towards prospecting HR professionals on paid social to generate HR leads and build relationships with
  3. We create a number of explainer videos creating deeper awareness on the solution and answering the common questions.
  4. We crafted a series of Email sequences and automation for further lead nurturing and education
  5. We created an omnipresence strategy with authority content driving consideration and persuasion on multiple platforms with high frequency remarketing.
  6. We designed and developed a high converting sales page for bottom of the funnel appointments and call back leads.

Results

  1. Generating more than 1,900 B2B leads and LinkedIn connections
  2. More than 780 Webinar registrations
  3. Reaching 4,700 HR professionals with video views and high frequency authority and awareness content
Testimonials

Don't take our word for it, take theirs!

Here is a select group of testimonials from some of our partners

"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."

Mostafa Ashour
CEO at Nowpay

"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "

Mariam Morcos
eCommerce Manager

"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"

Noha Sadek
Analyst EBRD

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