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Specialty Clinic Chain · Healthcare · Egypt
Growing a specialty clinic's leads by 1,300%
A chronic-care clinic chain with a new, one-stop model needed to educate patients and turn social reach into booked appointments.
In short: BOOST helped a specialty clinic chain (Healthcare · Egypt) achieve +1,300% leads database growth and 2,500+ messages and enquiries.
+1,300%Leads database growth
2,500+Messages and enquiries
5M+Targeted impressions
The bottleneck
The clinic brings a wide range of specialists under one roof. Because the model was new, it needed patient education, a clear content strategy and an acquisition funnel that connected social media activity to real clinic visits.
What we changed
- Made in-clinic visits the north-star metric, and built multi-stage funnels and content to serve it.
- Built patient personas from behavioural, quantitative and psychographic data to focus on high-value leads.
- Optimised top-of-funnel traffic on paid social and search, and expanded reach with lookalike and custom audiences.
- Used WhatsApp and Messenger as the main booking channels.
- Built and ran a patient community with competitions and video content, a seasonal education series, and two partner webinars.
The result
- Leads database grew 1,300%.
- 2,500+ messages and enquiries.
- 5M+ targeted impressions and 2,500% growth in reach.
- 35 videos reaching 140,000 targeted patients.
- A 3,000-member community and 200+ webinar attendees.
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