Mazaya

Working with Mazaya to grow their eCommerce platform doubling their ROAS

Helping Egypt's leading cosmetics and beauty retailer expand their eCommerce presence with best practices in performance marketing.

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Services Provided

Building out the eCommerce acquisitions funnel - Advising on content and creative strategy - Conversion rate optimization - custom audience development

Channels

Facebook - Instagram - Google Search

ROAS

8X
Return on Ad Spending

Growth

54%
Growth in Online Orders

Client challenges and needs

The client is looking to grow and expand their eCommerce presence while improving their conversion rates, checkout baskets and return on ad spending.

Our Approach

  1. Building an end to end eCommerce customer acquisition funnel
  2. Using the latest advanced tactics for laser sharp targeting using behaviour and demographical attributes
  3. Launch Google search prospecting campaigns
  4. Using Facebook dynamic catalogue ads for retargeting cart abandonment
  5. Providing a set of conversion rate optimization recommendations for the platform
  6. Rigorous testing of creatives to find the winners

Results

  1. Improvement of return on ad spending by almost 2 times
  2. Improvement of overall conversion rates
  3. Increase in online order generation
Testimonials

Don't take our word for it, take theirs!

Here is a select group of testimonials from some of our partners

"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."

Mostafa Ashour
CEO at Nowpay

"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "

Mariam Morcos
eCommerce Manager

"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"

Noha Sadek
Analyst EBRD

Need help with a project?

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