The European Bank for Reconstruction and Development
March 2021

Working with the EBRD to grow their visibility and beneficiaries by 2,400%

Boost was engaged by the EBRD to help them promote their services to the different beneficiaries as well as increase the service adoption rates.

Services Performed

Performance marketing - funnel building - optimizations - landing pages - webinars

Channels

Facebook

Registrations

2400%
Growth in online registrations

Leads

2,680
Leads

Client needs and challenges

Prior to hiring Boost, the EBRD did not real engage aggressively or consistently with growth marketing. The client needed a reliable partner that can help them with content creation, targeting and building detailed campaigns for user acquisition with the ultimate goal of delivering online registrations and applications for their different services.

Our Approach

  • Driving the right traffic to the EBRD online services with the purpose of increasing registrations.
  • Improve registration conversation rates 
  • Using remarketing to increase the conversions and bring back interested users who have not registered yet.  
  • Using lookalike and custom Facebook audiences to grow the target audience and improve the accuracy of the targeting.
  • Created webinars to promote the offering and increase user engagement 
  • Drafting email sequences to improve user retention


Results

  • Total registrations grew by 2400% and went from 267 to 914 
  • Total modules completions increased from 169 to 485
  • Unique users that completed the modules increased by 1300% from 62 to 145
  • Generating 261 attendee registrations for the webinar 
  • Promoting the Start venture program Generating more than 15,000 clicks
  • Generating 198,000 engagements and 2,800 clicks on different content pieces. 

Testimonials

Don't take our word for it, take theirs!

Here is a select group of testimonials from some of our partners

"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."

Mostafa Ashour
CEO at Nowpay

"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "

Mariam Morcos
eCommerce Manager

"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"

Noha Sadek
Analyst EBRD

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