Okaidi
February 2021

How we helped Okaidi increase eCommerce order ROAS by 124% in less than 30 days

Helping the Egyptian operations of one of the fastest-growing children's fashion concepts in the world grow their eCommerce presence.

Services Provided

Building out the eCommerce acquisitions funnel - Advsiting on content and creative strategy - Conversion rate optimization - custom audience development

Platforms

Facebook - Instagram - Google Search

Result 1

124%
Increase in ROAS

Result 2

12X
Return on Ad Spending

Project Overview

  1. Okaidi was not getting the scale and return on ad spending they needed.
  2. Customer acquisition costs were making their online economics difficult and needed by drastically reduced.
  3. Okaidi only started exploring paid channels a few months before hiring Boost and needed to build the online growth marketing strategy from scratch.

How we helped

  1. Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
  2. Created audience profiles based on past customers and their brand affinities.
  3. Stabilized an acquisition funnel with the best results from the learning

Results

  1. Improved ROAS to 12.5
  2. Reduced customer acquisition cost by 120%
Testimonials

Don't take our word for it, take theirs!

Here is a select group of testimonials from some of our partners

"Boost was working hard looking at our entire customer journey on multiple platforms trying to optimize for lead generation and coming up with strategies and content ideas to achieve our objectives generating 1,950 B2B Leads for us."

Mostafa Ashour
CEO at Nowpay

"The Boost team was very cooperative following up on every task and even working outside their working hours and scope to deliver results. The team was always sticking to weekly meetings and coming up with initiatives and proposals to boost sales "

Mariam Morcos
eCommerce Manager

"Boost has helped us tremendously to archive your challenging goals and have a key partner in our success story"

Noha Sadek
Analyst EBRD

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