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From Tables to Shelves: The Rise of Restaurant-to-Retail Movement in Egypt

The COVID-19 pandemic forced businesses around the world to adapt, and the restaurant industry in Egypt was no exception. One trend that emerged, initially driven by necessity, has blossomed into a full-fledged market opportunity: the rise of restaurant-to-retail or consumer packaged goods (CPGs). This resourceful pivot highlighted the potential of the restaurant to thrive on the shelves of supermarkets, and it's here to stay.

March 24, 2023

Decoding ElAbd's Playbook for Sweet Success

I have been an avid follower of Elabad's journey and their performance this Ramadan has inspired this article. Elabd, a name synonymous with delightful Egyptian treats, boasts a rich history dating back to 1974. Their story began with a single shop in Talat Harb Street in Downtown that had the reputation of making the best Basbousa in Egypt.

March 24, 2023

The Top 3 Challenges Egyptian Retailers Will Face In 2021?

The first wave of coronavirus hit the world at the onset of 2020 and suddenly people were forced to adapt to the new normal. Businesses, especially the traditional retailers were the ones who suffered a massive blow.

March 24, 2023

How Live-Streaming in China is Reshaping E-Commerce

There is a seismic shift happening in Chinese eCommerce right now and it's called live-stream shopping. It's crazy how fast it's growing. The most popular is Taobao 淘宝 which is owned by Alibaba.

March 24, 2023