Sherif Makhlouf

Trends

The COVID-19 pandemic forced businesses around the world to adapt, and the restaurant industry in Egypt was no exception. One trend that emerged, initially driven by necessity, has blossomed into a full-fledged market opportunity: the rise of restaurant-to-retail or consumer packaged goods (CPGs). This resourceful pivot highlighted the potential of the restaurant to thrive on the shelves of supermarkets, and it's here to stay.

Trends

I have been an avid follower of Elabad's journey and their performance this Ramadan has inspired this article. Elabd, a name synonymous with delightful Egyptian treats, boasts a rich history dating back to 1974. Their story began with a single shop in Talat Harb Street in Downtown that had the reputation of making the best Basbousa in Egypt.

Growth

WhatsApp Business API presents immense opportunities for Middle East e-commerce stores to maximize their sales potential. By adopting these seven strategies, businesses can effectively leverage WhatsApp's features to retarget cart abandonment, provide efficient order tracking, enhance customer service through chatbots, offer product-specific WhatsApp buttons, automate customer feedback and reviews, and drive retention through broadcasts and announcements.

Growth

In today's fast-paced e-commerce industry, businesses must maximize their marketing efforts to drive sales and revenue. Marketing attribution is a process that helps businesses understand which marketing channels and tactics are most effective in driving sales and revenue. By using the right attribution models, businesses can optimize their marketing spend and improve ROI.

Growth

A landing page is a webpage that is specifically designed to convert visitors into leads or customers. A well-designed landing page can be a powerful tool for businesses to generate leads, increase conversions, and improve their overall marketing efforts

Growth

In this article, we explore the four most common reasons why your eCommerce Facebook ads may have a low return on ad spend (ROAS). At Boost, with experience spending more than $1 million on Facebook ads, we share these insights and strategies to help improve your ad performance and increase your ROAS.

Growth

A complicated checkout process can lead to cart abandonment, resulting in lost sales for eCommerce businesses. Middle East shoppers have different preferences, so businesses should simplify the checkout process, offer popular payment options, display customer reviews, provide detailed shipping information, and offer checkout options in multiple languages. Too many steps, confusing navigation, limited payment options, lack of trust signals, inadequate shipping information, and limited language options are the most common reasons for a complicated checkout process. By doing so, businesses can increase the conversion rate and drive more sales in the Middle East.

Growth

While Covid-19 has certainly staggered a lot of businesses, there seems to be no end to the growth and development of online marketing companies and agencies.In this regard, Sherif Makhlouf, CEO at Boost, says, however, almost every business has hopped onto the bandwagon, it has also left plenty of them handicapped with direction, driving them on the precipice of nonentity.

Trends

The first wave of coronavirus hit the world at the onset of 2020 and suddenly people were forced to adapt to the new normal. Businesses, especially the traditional retailers were the ones who suffered a massive blow.

Trends

There is a seismic shift happening in Chinese eCommerce right now and it's called live-stream shopping. It's crazy how fast it's growing. The most popular is Taobao 淘宝 which is owned by Alibaba.

Strategy

Governments are using technological advances to build better cities, as the digital economy develops. Cities have a lot of potentials to become more livable thanks to the ‘Internet of Things (IoT) network. The future is for cities that will take advantage of such technologies to improve the everyday lives of their citizens.

Strategy

Webinars are a powerful tool for B2B lead generation in Saudi Arabia. They provide an opportunity to establish thought leadership, reach a wider audience, create a two-way dialogue, generate high-quality leads, and are cost-effective. By incorporating webinars into their B2B marketing strategies, companies can generate valuable leads and drive business growth.