Our Growth Marketing Stories

Insights, strategies and behind the scenes details on growing and scaling businesses online.

Is your checkout experience killing your sales? 6 common mistakes and how to fix them

A complicated checkout process can lead to cart abandonment, resulting in lost sales for eCommerce businesses. Middle East shoppers have different preferences, so businesses should simplify the checkout process, offer popular payment options, display customer reviews, provide detailed shipping information, and offer checkout options in multiple languages. Too many steps, confusing navigation, limited payment options, lack of trust signals, inadequate shipping information, and limited language options are the most common reasons for a complicated checkout process. By doing so, businesses can increase the conversion rate and drive more sales in the Middle East.

March 24, 2023

Four Major Reasons Why Your Company’s Digital Marketing Isn’t Working

While Covid-19 has certainly staggered a lot of businesses, there seems to be no end to the growth and development of online marketing companies and agencies.In this regard, Sherif Makhlouf, CEO at Boost, says, however, almost every business has hopped onto the bandwagon, it has also left plenty of them handicapped with direction, driving them on the precipice of nonentity.

March 24, 2023

The Top 3 Challenges Egyptian Retailers Will Face In 2021?

The first wave of coronavirus hit the world at the onset of 2020 and suddenly people were forced to adapt to the new normal. Businesses, especially the traditional retailers were the ones who suffered a massive blow.

March 24, 2023

How Live-Streaming in China is Reshaping E-Commerce

There is a seismic shift happening in Chinese eCommerce right now and it's called live-stream shopping. It's crazy how fast it's growing. The most popular is Taobao 淘宝 which is owned by Alibaba.

March 24, 2023

3 Ways the 'Internet of Things' can improve the lives of everyday Egyptians

Governments are using technological advances to build better cities, as the digital economy develops. Cities have a lot of potentials to become more livable thanks to the ‘Internet of Things (IoT) network. The future is for cities that will take advantage of such technologies to improve the everyday lives of their citizens.

March 24, 2023

B2B Lead Generation in Saudi Arabia: Harnessing the Power of Webinars

Webinars are a powerful tool for B2B lead generation in Saudi Arabia. They provide an opportunity to establish thought leadership, reach a wider audience, create a two-way dialogue, generate high-quality leads, and are cost-effective. By incorporating webinars into their B2B marketing strategies, companies can generate valuable leads and drive business growth.

March 24, 2023